Los Angeles based makeup artist, Courtney Hagen and beauty photographer, Beth Sternbaum have teamed up on a cruelty-free beauty blog featuring adoptable animals in every post. The blog, Beauty & Our Beasts, serves to promote the importance of shopping cruelty-free and to draw attention to animal adoption.
Beauty & Our Beasts wants to show consumers just how glamorous cruelty-free can be. They are giving readers inspiration by showcasing beauty campaign style images, featuring Hagen’s clean, colorful makeup looks and Sternbaum’s fresh, editorial photography. By creating wearable, stunning looks with only cruelty-free makeup, they are giving readers options of how to make cruelty-free beauty a part of their lives. “As consumers, we don’t realize the amount of choices we have when it comes to shopping cruelty-free. Flawless makeup doesn’t have to be sacrificed when making ethical choices in beauty. We don’t have to choose between quality and a clear conscience.” says Hagen.
By using the power of beauty, Beauty & Our Beasts also draws attention to animals in need of adoption. Each blog posts features editorial beauty images with a fashion model holding an adoptable animal. These animals also serve as a reminder of the faces of the voiceless being tested on.
The future of beauty is cruelty-free and Beauty & Our Beasts wants to be a catalyst in that movement.